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How to Keep Your Copywriting Clients Happy
Although this is being written from a copywriter’s point of view, what follows applies equally to all professions. As my mum always used to say to me… “Treat others as you would like to be treated.”...
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Are You Missing the Point of Twitter?
Despite the number of blog posts and articles you see about Twitter, I was flabbergasted to read a recent post on The Drum. Apparently 71% of companies are still ignoring consumer complaints on...
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Customer Reassurance – Overcoming ‘What if…’ Syndrome
If your business sells goods online, your ‘shopping experience’ must be exceptional. Why? Well, for many people, shopping online is still dabbling in the unknown. If they buy something from a High...
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The Customer Rules OK
A while ago, I wrote a post about how to keep your copywriting clients happy. As we all know, if you want to set yourself apart from the rest of the crowd, excelling in customer service is the way to...
View ArticleUsing Twitter to Improve Your Customer Service
Yes, love it or loathe it, Twitter is a fantastic platform for your business. You can instantly connect with customers, you can act immediately, you can ask questions and get a shed load of responses –...
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Customer Service – Real Person or Self-Service?
It is a well-known fact that customer service is the one area that will make your company stand out from the crowd. With limited budgets, it’s one way smaller companies can compete, and at times outdo...
View ArticleAdding Value to Existing Customers Through Social Media
We all know it’s cheaper to retain customers than to get new ones, so why are so many companies still so hell bent of grabbing more new customers? Maintaining relationships can be time consuming, but...
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What Does Social Media Mean to You?
Worldwide, there are now over 1 billion users of social media . Plus with over a quarter of all adults and half of all teens (Ofcom) owning a smartphone, access to social media sites has never been...
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Making the Most of Your Emal Customer Service
Let’s face it dealing with phone calls takes time. Unless you have multiple phone lines, you can only answer one customer at a time leaving the others hanging on in frustration. That’s also why so many...
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How to Boost Referrals For Your Business
Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing. That’s good news for us professional copywriters as it means there’s plenty of work to be...
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How Consumers Use Social Media
If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right...
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How to Generate More Leads & Gain More Customers
That is what every business owner wants, right? Customers are what keep your business afloat, so you constantly need to be out there drumming up new business. But what’s the best and most effective way...
View ArticleHow to Get Your Company Selling More
Every company wants to sell more. As a copywriter you would expect me to harp on about how the copy across all your marketing materials is essential if you want to engage and encourage your customers...
View ArticleBoosting Your Marketing Engagement
What sort of marketing do you do? Social media – Twitter, Facebook, LinkedIn etc. Blogging Video marketing Email What is the one thing that each of those need to be successful? Engagement. Every piece...
View ArticleResponding Through Social Media
Hands up if you’ve made a comment on a Facebook business page you’ve liked, or sent a tweet to a company only never to hear a dickey bird? I know I have. It’s a bit like going to a party and chatting...
View ArticleCustomer Service Matters – Even When You’re Not There
What does your out of office reply say about you? Is your out of office message really that important? It’s not really something people give a lot of thought to and certainly don’t see it as part of...
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Customer Service and Twitter
Can Twitter really help your customer service? Many are still sceptical about that, but it really can. The world is far more social these days and consumers love the instant connection that social...
View ArticleHow to be Awesome at Customer Service
Sorry for the ‘Barnie-ism’ that snuck into that title, I’ve obviously been watching way too much ‘How I Met Your Mother.’ But the thing is it really doesn’t take a lot to excel in the levels of...
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Branding: The Importance of Clarity
Every piece of marketing your company produces must be branded and clear. Every piece of stationery your company uses must be branded and clear. Why am I telling you this? Well, just the other day my...
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A Sure-fire Way to Make Your Business Stand Out
Have you noticed a dip in your social life since Facebook came to town? Once upon a time, if you wanted to catch up with friends to find out what they’d been up to, you’d arrange to meet up for coffee,...
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